What is Social Interaction Design

Social interaction design, or SxD, is the design of experiences mediated by social tools and involving multiple users/ When people use social tools, they develop social practices that serve individual users, satisfy social needs, change with the number of participants, lead to new kinds of publics. When designers create social tools they need to consider not only the experience of the individual user, but the social dynamics that occur when multiple users are using the system. The principles and practices for designing social systems are in an early stage of maturity, and are still in the process of being developed and described.

What is this blog?

This blog represents the collective efforts of a number of online design practitioners, strategists, bloggers, and thought leaders. We post here about a variety of topics relating to social design – research about the users in social systems, commentary about the implications of social design choices in social tools, assessment of emerging design patterns, analysis of the principles in social design, application of social design to domains ranging from consumer marketing to enterprise use.
We hope you enjoy this blog. Further writings can be found on each of our individual sites. We of course welcome suggestions and are interested in research, insights, events, and other related information. If you have a post or article you think fits the theme, please get in touch with adrian at sxdsalon dot org.