Nicole Lazzaro is the Founder and President of XEODesign, Inc. She has eighteen years of expertise in Player Experience Design for mass-market entertainment products. Voted by Gamasutra as one of the Top 20 women working in video games , her clients including Sony, EA, Ubisoft, Sega, PlayFirst, The Cartoon Network, Disney, LeapFrog, Mattel, Monolith, Xfire, D.I.C.E, Leap Frog, Ugobe, The Learning Company, Broderbund, Roxio, Cisco, Go Pets, Sierra Online, and Maxis. She has a degree in Psychology from Stanford University where she also studied film making and computer programming.

Free white papers on emotion and the fun of games: http://xeodesign.com/whyweplaygames.html